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Iwokwagh Nicholas
Print Media Reports and the Minorities in Nigeria:
Interrogating the Social Responsibility Doctrine
2011. 60 S.
Verlag/Jahr: VDM VERLAG DR. MÜLLER 2011
ISBN: 3-639-30719-4 (3639307194)
Neue ISBN: 978-3-639-30719-1 (9783639307191)
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This monograph assesses Nigeria´s print media coverage of minorities´ issues vis-a-vis their social responsibility function. Two research designs: content analysis and survey (FGD´s) were used for the study. Data for content analysis were collected from a sample of 72 systematically selected issues of four purposefully selected newspapers (print media). The data for the survey (FGD´s) were collected from a sample of 156 respondents. Analysis for content analysis was done using frequency and simple percentage scores, ranking and tabulation. For the (FGD´s), the qualitative method of explanation building was utilised. Results indicate that minorities related issues were sparingly covered by the four newspapers studied. Table 1 for instance, indicates that only 100(33.3%) out of a total of 300 stories they published were on minorities issues as against 200(66.7%) which were on majorities issues. It was also found that pictures (42%) were the preferred formats of presentation of minorities´ issues. Further, analyses indicate that the direction of coverage of minorities´ issues was preponderantly negative.
Nicholas S. Iwokwagh, PhD is a Senior Lecturer and the Pioneer Head, Department of Mass Communication Technology, Federal University of Technology, Minna, Nigeria. His University teaching experience spans over a decade. He has taught at Benue State University, Makurdi; Kogi State University, Anyigba; and Nasarawa State University, Keffi.