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This study demonstrates the aesthetics, emotivity, and graphology of language use in greeting cards by comparing greeting cards produced in Nigeria and the United Kingdom. The data for the study are randomly selected to cover a wide range of occasions and situations, such as Christmas, Easter, Birthdays, Marriages, Examinations, Graduation, Illness, and Bereavement. Describing the context and content of the selected greeting cards, their orthographic and rhetoric features, sentence types, diction and, interpreting all these indices with regard to their environment of production, the author has been able to show that the language of greeting cards is another variety of English Language.

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Adigwe, Vivian Sitamai studied English Language and Literature at the University of Benin, Benin City, Nigeria. She also holds a postgraduate degree in English Language from Obafemi Awolowo University, Ile-Ife, Nigeria.

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