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This study is based on figuring out the significance of cultural impacts on business relationships according to people who have work experience on the Japanese market. Specific experiences were gathered via expert interviews and analyzed in order to make out the intensity of influence and the awareness of culture within international businesses. At the same time a high regard is on the complexity of intercultural business relationships, which are also in the field of interest of this survey. Also part of the study was the question if the experience doing business on the Japanese market changed the respondent´s habits to do business in the first place.

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Helen Monschein studied Communication Science at the University of Vienna and graduated in 2008. She started an extra occupational MBA program directly afterwards at the private institute ARGE Bildungsmanagement, where she graduated in June 2010.

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