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Recently the interest in green environmentally friendly products and services increased dramatically. This trend does not stop at tourism related products. Therefore, this work will have a closer look at the sustainability issues in the hospitality industry. The theoretical background of this study deals with the definition of associated terms of sustainability, because they are often used interchangeably. Moreover, sustainable practices including their benefits within the hotel industry are examined. Lastly, the role and importance of eco labels is analyzed. The second part of this book is dominated by a case study of the Swedish-based hotel chain Scandic. The findings show that Scandic is clearly a leader when it comes to sustainability efforts in the hotel industry. In this regard, the business acts as a role model and may motivate other businesses to follow.

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Jenifer Eggeling studied a Bachelor of Science program (6 months) in Business Administration at Mid Sweden University (Sweden) as part of the 4-year program International Tourism Management at Stenden University (The Netherlands).

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