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Having served for five years as lecturer at Bahir Dar University, I feel that I am now on the right truck to understand the secret of success in academics. I held my first degree in Marketing and sales management and my second degree in Business Administration (MBA), both from Addis Ababa University, Ethiopia. Currently, I am pursuing my PhD degree with marketing specialization at the University of South Africa (UNISA) in the distance program. Besides, I have undertaken few academic researches in such areas as Business Process Reengineering and Tourism Marketing. Though the project considers one organization for the case concerned, the literatures reviewed and the concepts used are also applicable for similar service rendering organizations in other countries. I hope the research work will have invaluable insights about how organizations manage services and get customer satisfaction in return.

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I am a lecturer at Bahir Dar University. I held my first degree in Marketing and sales management and my second degree in Business Administration (MBA), both from Addis Ababa University, Ethiopia. Currently, I am pursuing my PhD degree with marketing specialization at the University of South Africa (UNISA) in the distance program

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