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This research analyzes how the design of advertisement can be effective in catching an individual consumer´s eye based on how appropriates the design elements like image,text and color are chosen and put together in a product´s ad. One important issue that advertising companies should notice is how people in different cultural circumstances have different tastes and viewpoints toward advertising and therefore are impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad clutter.

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Shadi Tayebi has a Master degree in Art Management from Jönköping University,Sweden(2010).So far She has worked as an Art Director Assistant and Head Photographer in festivals like Fashion Show,KPMG,International Day, Vätterfesten, etc and Junited magazine,Sweden.Currently, she is establishing her own business in the Art world.

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