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While creating a design solution, graphic designers often contemplate, if we must or must not present our particular style of designing in the solution. Through this work, I debate whether, we must present where we come from also? Or not? This book is an analysis of whether or not it is necessary for graphic designers to represent their national identity in every design solution they create. To do so, the book contains a detailed research of various designs from specific countries. The exploration has been supported by a case study on Design in India´´. Designers, who seek the understanding of different perspectives, could find themselves interested in this book. The research would also help shed some light on the knowledge and understanding of how graphic design and advertising works in India.

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Raghvi Khurana, Visual Communicator: Studied BA(Hons):Visual Communications at University for the Creative Arts, UK. Freelance Designer. Website: www.raghvi.com

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