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Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. However, though we grow up to know our religion, we rarely give much thought to religions of the world. This book is an attempt to change that. Hence, the book will talk about different elements found in different religions, listing practices of popular religions like Christianity, Islam, Hinduism and moving on to uncommon practices of the Kalash tribe or Jehovah´s witness. Therefore, this book is a must-have and a must-read for people who wish to increase their cultural sensitivity and their overall Religious Quotient (a.k.a. RQ). So, whether you are an international marketer, or a global professional; this book will aid you at every step. All the best! May you increase your overall RQ!

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MBA (Marketing/HR, IIPM, New Delhi). Ph.D.(currently): Cross-Cultural Marketing from Indian Institute of Technology, Kharagpur (IIT Kgp). Faculty at IIPM, Mumbai (2005); Faculty at VGSOM, IIT, Kharagpur (2006-09); Faculty at S. P. Jain Center of Management, Dubai/Singapore (2009) and currently teaching at XIM, Bhubaneswar.

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