---

There is a trend that there is more to business than only financial gain. There ought to be a human side to business reflecting that organizations have to think ethical. Ethics is on the agenda for many companies on the market and the importance of having a way to deal with ethics is acknowledged to become more and more important. The more you study something the more you realize the complexity of it. Opening doors to new knowledge is like finding yourself in a labyrinth. Some ways are leading to dead ends and sometime you get lost. But when you have been walking in the labyrinth for a while you tend to recognize how the different paths are connected and a web is revealed. The following text reveals a gap between theoretical and practical knowledge, about how to implement and use theories of ethics in real life situations.

---

is born in Sweden. He has been studying business from an international perspective in the United Kingdom, Austria and Sweden. He holds a master degree in Business and Economics with a major in Business Administration. Gustav is specialised within the field of international marketing.

---