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This book examines the place and importance of the American tourist within the Irish tourism industry. It explores in detail the many facets of the relationship existing between this client sector and the island of Ireland. The American tourist contributes more per capita to the Irish tourism industry than any other tourist. The essential importance of tourism to the economy of Ireland is proven by exchequer returns, and it is evident from industry assessments that the American tourist is a key contributor to this sector. In order to understand the complexities that govern the motivating factors underlying American tourist interest in Ireland, this book examines the singular historical, psychological,emotional, commercial, political, marketing, and logistical dimensions that will afford industry practitioners, academics, business professionals and tourism marketers the relevant knowledge from which deductible theories, conclusions and recommendations can be extracted.

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Dr Angela Wright is a Lecturer and Research Supervisor on the MBS Masters Programme at Cork Institute of Technology. Her research interests include Marketing, Tourism, Service Marketing, Viral Marketing, Contemporary Issues in Marketing, Applied Marketing Strategy, CSR, Digital Marketing, & Neuromarketing.

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