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This book analyzes and evaluates the overall significance of public market involvement in general and specifically in the Polish TV signal transmission segment. The work´s theoretical fundament consists on the one hand of the major technological parameters accompanying the market, and on the other hand of the two main theoretical approaches influencing this industry: the theories of competition policy and media policy. Based on the technological preconditions of the television sector, its natural markets and products are identified, thereby connecting the technological sphere with a market model terminology. The theoretical approaches examine the TV market´s economic and socio-political specifics with the focus on the question of public market regulation, its justification, configuration, and extend. On this base, Poland´s television market is presented in its broader context from three interrelated angles: from the legislative, the political, and the economic perspective, allowing for a definition of its factual public market involvement level, for the elaboration of its shortcomings according to the previously derived theoretical postulates, and for refinement suggestions.

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Dr. phil., European University Viadrina, Cultural Sciences. M.A., European University Viadrina, Cultural Sciences. M.Sc., San Diego State University, International Business Administration. Dipl.-Kfm., European University Viadrina, International Business Administration. Project manager.

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