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Edward R. Miller- Jones, Edward R. Miller-Jones
(Beteiligte)
Brands
The Power of Being Distinctive
Herausgegeben von Miller-Jones, Edward R.
2011. 192 S.
Verlag/Jahr: FASTBOOK PUBLISHING 2011
ISBN: 6-13-019944-9 (6130199449)
Neue ISBN: 978-6-13-019944-9 (9786130199449)
Preis und Lieferzeit: Bitte klicken
The small image with words, signs or symbols that together make a unique design known as a brand or trademark, holds a great power it mirrors the identity of a commodity, service or company and serves as a guarantee of a quality. Moreover today it promises a certain lifestyle, creates basis for communities and even shapes personalities. Read this book to learn more about the concepts of brands and trademarks, their various types and usage, as well as effect on society.