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In Retromania: Pop Culture´s Addiction to its Own Past, Simon Reynolds asks: could it be that the greatest danger to the future of our music culture is . . . its past?

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The first book to make sense of 21st Century pop, Retromania explores rock´s nostalgia industry of revivals, reissues, reunions and remakes, and argues that there has never before been a culture so obsessed with its own immediate past. Pulling together parallel threads from music, fashion, art, and new media, Simon Reynolds confronts a central paradox of our era: from iPods to YouTube, we´re empowered by mind-blowing technology, but too often it´s used as a time machine or as a tool to shuffle and rearrange music from yesterday.We live in the digital future but we´re mesmerized by our analogue past.

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Reynolds, Simon
Simon Reynolds is the author of Energy Flash: A Journey through Rave Music and Dance Culture, Blissed Out: The Raptures of Rock, The Sex Revolts: Gender, Rebellions and Rock and Roll (co-written with Joy Press), Rip it Up and Start Again: Postpunk 1978 - 1984 and, most recently, Bring the Noise: Twenty Years of Hip Hop and Hip Rock.

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