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Consuming Reality examines TV´s response to the increasing pressure to brand content in a post-advertising era. June Deery´s comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV´s advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

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Commercial Participation: Advertising and Beyond
Public Relations
Nation Building
Caring Capitalism
Retail TV
Mixed Blessings
The Body Project

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"This is an enjoyable and convincing book that would be very useful for undergraduate students of media, cultural or consumption studies and those interested in Baudrillard´s theories on mediation and simulated reality. The argument is fluid and convincing, and the writing engaging. It provides an interesting and compelling critique of the reality television culture with a useful analytical reading of the underlying socioeconomic, political and cultural relationships contributing to it." - The Kelvingrove Review

"This smart and elegant book is a must-read for scholars and students interested in reality TV and in the encroachment of public relations and advertising rhetoric into all aspects of everyday life. In Consuming Reality, June Deery provides a thorough and rigorous analysis of commercialization in reality television." - Journal of Popular Culture

"Deery [has] provided [an] important [contribution] to RTV scholarship, and . . . will be essential reading for courses of study relating to RTV in particular and media consumption in general." - Popular Communication

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June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.

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