---

This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals´ own experiences and self-presentations of ageing, drawing on innovative new empirical data.

---

Acknowledgements Notes on the Contributors Introduction; V.Ylänne PART I: AGE-TARGETED AND ADVERTISING IMAGES Anti-ageing Advertisements and Perceptions of Ageing; T.Calasanti , A.Sorensen & N.King Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising; C.Chen & V.Ylänne ´They See Themselves As Young´: The Market Addressing the Older Consumer; K.Lövgren Talk about Love and Intimate Relationships in a Finnish 50+ Magazine; K.Lumme-Sandt & H.Uotila Redefining Cultural Roles in Older Age: Grand-Mothering as an Extension of Motherhood; S.Soden PART II: APPEARANCE, CLOTHING AND FASHION IMAGES Doing Beauty: Women, Ageing and Identity; L.H.Clarke & A.Korotchenko On Going Grey; C.Holland & R.Ward Fashion and Age: The Role of Women´s Magazines in the Constitution of Aged Identities; J.Twigg PART III: SELF, FAMILY AND COMMUNITY IMAGES ´I Don´t See Many Images of Myself Coming Back at Myself´: Representations of Women and Ageing; L.Warren & N.Richards The Oldest Generation as Displayed in Family Photographs; B.Bytheway & J.Bornat ´Positive Images´ and Calendars: Explorations in ´Agelessness´ or ´Ambiguous´ Identities?; E.Fairhurst Snap Happy - Being Old in Scotland in Photographs; E.Tulle Conclusion; V.Ylänne Bibliography Index

---

"This whole book is characterised by its rigour and nuance in every comment, especially regarding consumers and spectators ... . Representing Ageing will have at least two different audiences: obviously scholars and doctorate students working on age relations and gerontology, but also academics in sociology, anthropology, media and Cultural Studies who are looking for interesting aspects related to the social representation of ageing. Clearly, Virpi Ylänne is to be commended for this excellent collection of essays." (Yves Laberge, The European Legacy, Vol. 23 (2), February, 2018)

"[A]n enjoyable read, providing a thoughtful mix of chapters that significantly highlight the interplay between media representations of ageing and the selfidentification of older individuals. Taken together, the collection showcases the research of key scholars in this area, and makes a strong case for considering the importance of both images and identity to contemporary processes of ageing." - Ageing and Society

---