---

A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.

---

A Note on Language and Terminology Acknowledgements List of Tables List of Figures List of Abbreviations PART I: INTRODUCTION, THEORY AND METHODOLOGY Theorezing Broadcasting Marketization The Logic of Comparison PART II: DEVELOPMENTS AND TRANSITIONS IN BRITISH BROADCASTING From the Origins of Broadcasting to the Postwar Period (1920-45) Welfare State and Broadcasting Duopoly (1945-55) Social Democratic Consensus and BBC2 (1955-64) A Changing Society (1964-79) The Turn to Market-Driven Politics (1979-90) From Broadcasting to Communications Policy (1990-2003) Ofcom, Public Value and Beyond (2003 onwards) PART III: DEVELOPMENTS AND TRANSITIONS IN GERMAN BROADCASTING From the Origins of Broadcasting to the Postwar Period (1920-45) From Partial Sovereignty towards Independence (1945-55) Federal Government vs. Länder: The Battle for Broadcasting (1955-69) From Public Oligopoly to Commercial Competition (1970-82) The Start of Commercial Broadcasters / Competition (1982-89) Reunification and Consolidation (1990-2004) Centralized Governance, the Three Step Test and Beyond (2004 onwards) PART IV: ASSESSING THE DYNAMICS OF BROADCASTING REGULATIONIN THE UK AND GERMANY Interdependencies between Public and Private Sector Centralization vs. Federalism: Implications and Responses The Market and the State Policy-Making, Continuity and Change Appendix 1: Interviews and Correspondence Appendix 2: Short Biographies of Interviewees Bibliography Index

---

CHRISTIAN POTSCHKA is a postgraduate researcher in the Department of Social Sciences at the University of Loughborough, UK.

---