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When businesses expand to new market it automatically expand into new culture. Culture is about people´s way of life so it affect every aspect of people´s behaviour as well as expectations. It is quite clear that Cultural, which include beliefs as well as expectations cannot be change as easy as possible. So often, we have seen situations where international/multinational organisation adopting management strategies developed in one country (culture) in other countries (cultures). It is therefore necessary to examine the cultural contexts which influences individuals and groups behaviour in order to actually determine their motivating factors. In this book, the author explored the reasons behind the adoption of a single management strategy by international or multinational organisations and also explored the irrationality of using strategies developed in a particular culture in other cultures.In this context, the author examined the impact of some motivation strategies adopted in Austria might have if adopted unmodified in Nigeria.

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Mark Onakinor was born in Uromi, Nigeria in the year 1971. He studied at Ambrose Alli University Edo State in Nigeria holding a Bachelor Degree in Public Administration and then Master Degree in International Management at FH Joanneum University of Applied Sciences in Graz-Austria, with focus on Intercultural Management.

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