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Bin Mai

Privacy and Security in E-Commerce


Conventional Wisdom and Analytical Insights
Aufl. 2012. 140 S. 220 mm
Verlag/Jahr: AV AKADEMIKERVERLAG 2012
ISBN: 3-639-41394-6 (3639413946) / 3-8364-2251-4 (3836422514)
Neue ISBN: 978-3-639-41394-6 (9783639413946) / 978-3-8364-2251-2 (9783836422512)

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Revision with unchanged content. The rapid development and the resultant omnipresence of information tech nology in almost all segments of the business world have considerably impacted numerous aspects of business transactions. Among the most signi ficantly affected issues are online privacy and information security. Several new, important, yet largely unclear issues arise. Is conumer privacy definitely eroding in e-commerce environment, as some privacy advocates claimed? What are the real values of the privacy education among online consumers? Are there tangible and quantifiable benefits for firms to protect consumers online privacy? And while numerous security systems have been proposed to identify potential attackers and protect firms assets, what hap pens if the firm faces intelligent adversaries who can learn, and thus game these systems? The analyses in this book provide valuable insights to the above issues, clarify some conventional wisdoms, and make practical sug gestions for industry practitioners, as well as general consumers, to make more informed decisions regarding online privacy and information security issues. This book will also be valuable to academic researchers interested in these issues.
Dr. Bin Mai, currently a faculty member in the Department of Computer Information Systems in Northwestern State University, earned his PhD degree in MIS from University of Texas at Dallas. His research interests focus primarily on online privacy and information security issues. His teaching expertise includes networking, e-commerce, and MIS.