---

Revision with unchanged content. Sudden Infant Death Syndrome (SIDS) has been a major public health issue, a significant cause of infant mortality, and a fear for millions of parents around the world over the past several decades. The Back to Sleep campaign re presented a major success in reducing SIDS deaths by changing infant care behaviors in the United States. How was the campaign created and what have been its consequences? This work examines the construction, im ple men tation and dissemination of Back to Sleep using a multi dimensional me thodology of interviews, participant observation, and content analysis to diagnosis the underlying factors and conflicts that go into creating a national public health media campaign. This book is intended for professionals in pub lic health, non-profit organizations, and maternal and child health. It is also directed towards researchers in health communication, health promotion, and infant mortality.

---

Is a sociologist and public health professional who received her doctorate at the City University of New York s Graduate Center. She is a program coordinator at the New York City Department of Health and Mental Hygiene s Bureau of Maternal, Infant and Reproductive Health and a former television producer.

---