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Leonhard Fahreddin

Business Plan Development


Example of a University Spin Off Company Marketing Plug-In Hybrid Technology
Aufl. 2012. 144 S. 220 mm
Verlag/Jahr: AV AKADEMIKERVERLAG 2012
ISBN: 3-639-42683-5 (3639426835)
Neue ISBN: 978-3-639-42683-0 (9783639426830)

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Revision with unchanged content. A business plan is the most important business document for a start up company. It articulates its goals and the way how to achieve these goals for several different purposes. Entrepreneurs must show a well conceived and convincing business plan combined with a professional presentation to have their business idea considered seriously. In order to do so, a successful business plan has to not only present an idea or product, but also, must deal with the entire environment around it. Business Plan Development describes the most crucial elements a business plan must cover. They are explained in the true example of the high tech start up EDI. It also illustrates the process of a start up company and its relationship and importance to a business plan. This book covers the business development process from the initial idea for a product or service, through the structuring phase, seeking of funding and finally to a stand alone business. Business Plan Development provides a guideline with a pracmatic example for entrepreneurs to structure a business idea and also for existing companies to focus their business activities in order to achieve better results.
M.B.A & Engineering:Studied at the University of Applied Sciences, Rosenheim, Germany. Worked as research and design engineer in the automotive and electronic field. Since 2007 professional business development and engineering consultant for international companies in Europe and the USA.