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Jan Hutterer

China´s Water Service Market


Strategies for Foreign Companies
Aufl. 2012. 120 S. 220 mm
Verlag/Jahr: AV AKADEMIKERVERLAG 2012
ISBN: 3-639-43274-6 (3639432746) / 3-8364-5618-4 (3836456184)
Neue ISBN: 978-3-639-43274-9 (9783639432749) / 978-3-8364-5618-0 (9783836456180)

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Revision with unchanged content. Since the beginning of the "Open-Door-Policy", China has scored remarkable achievements. However, the resources that such growth demands have raised deep concerns about the long-term sustainability and hidden costs of the growth. Many of these concerns are associated with the state of Chinas water resources. As demand for water has increased, so too have problems with water shortages, pollution, falling groundwater tables and flood/drought damages. To tackle these challenges the Chinese government increasingly encourages foreign companies to engage in the Chinese water market. Market studies claim that this market holds promising business opportunities. This book questions this observation from a foreign investor´s perspective. It shows that the Chinese water market indeed holds business opportunities, but that these opportunities are tied to certain sectors and regions. A question naire carried out between managers shows that these opportunities go together with high market entry barriers and market risks. Therefore, this book pays special attention to potential risk treatment measures.
Consultant of the Mandarin Strategy Management Consulting GmbH, Vice president of the Fudan-Hamburg Alumni Association, MBA of the Fudan University Shanghai, MIBE of the University Hamburg, Diploma in Business Administration of the University Hamburg.