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Business generated from meetings, incentives, congresses and events contribute greatly to the profitability of four and five star conference hotels. Since the hospitality industry is a highly competitive industry, it is essential to examine ways on how to compete in this business. This requires constant optimizations and improvements to ways of checking the competition. Therefore, the state-of-the-art use of competition checks, namely observing competitor s conventional activities, is evaluated.

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Sarah Münch was born and raised in Heidelberg. After graduating from high school, she completed her studies at the International University of Applied Sciences Bad Honnef Bonn and the University of Brighton. Majoring in hotel management and microeconomics, she now works and lives in Berlin.

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