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Joe Pulizzi
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
2013. 352 S. 236.2 mm
Verlag/Jahr: MCGRAW-HILL PROFESSIONAL 2013
ISBN: 0-07-181989-4 (0071819894)
Neue ISBN: 978-0-07-181989-3 (9780071819893)
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Reach more customers than ever with TARGETED CONTENT
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.
Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.