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The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book´s narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to ´terrae incognitae´ (unknown lands). This book is a narrative of a fictional voyage to the ´terra incognita´ of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation.

Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.

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Foreword Professor Martin Curley Preface Making Connections - Charles Dickens, 21st Century Innovation and the Magpie Tactic John Edmondson Acknowledgements Introducing the Stories Chapter 1: The Wonder Generation: Adolescent Entrepreneurs of Generation Y, New Stars of Innovation Chapter 2: The Lynceus Long View The Stories Chapter 3: Self-portrait with Thoughts of a Millennial, Youthful Knowledge Nomad Chapter 4: An Italian Millennial Fleeing His Country Chapter 5: Innovation: a Disquieting Muse Chapter 6: A Voyage to Innoland, Island of Innovation: Tales of a Modern Gulliver Chapter 7: In Praise of the Black Sheep: the Country That I Would Like Chapter 8: War and Peace: Destructive Creativity and Creative Destruction Chapter 9: Three Visitors in the Emerald City Chapter 10: The Expulsion of the Oblomovs: From the Cult of Concealment to the Practice of Innovation Chapter 11: In the Kingdom of Zenda: Prisoners of Success Stories from the ´Sea of Crises´ Chapter 12: Mr X; or, the Anxieties of the Forgotten Man Chapter 13: Extracts of a Report of the Ambassador of Arithmos to Oeconomicus Chapter 14: ´On Beauty´: Three Scherzos Played on the World Economy Stage Chapter 15: The War of the Two ´F´s and the Decisive Intervention of ´E´ Chapter 16: Autobiographical Sketches of Kidnapped Europa and Titanic Asia: a Tale of the Future Foreseen Chapter 17: Innovation in the Academic World: a New Mission for University Old Stars Chapter 18: A dialogue between start-up entrepreneurs Crusoe and Gulliver: Gulliver teaches Crusoe the physics of entrepreneurship Chapter 19: The Spider´s Webs of Mr F and Mr M Chapter 20: The Red Thread of Coffee Chapter 21: Subterranean Currents: Trade Relations Between the Middle Kingdom and Arabia Felix in the Digital Age Chapter 22: An Interview with Maison Dubai´s Style Director Chapter 23: Letter to the Millennial Students of Tartu University: Back to the Future Epilogue: Learning How Events Not Supposed to Happen, Happen Bibliography (selected)

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"Formica´s attempt to shed substantive light on these connections will strongly help the trans-culturation and co-evolution of ideas among scholars, practitioners, students and, more widely, all those interested in innovation and entrepreneurship." - International Journal of Entrepreneurship and Innovation

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