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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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Introduction: The Encore Impulse 1. The Elusive Original 2. Unlocking the Encore Potential 3. Cultural Fit 4. History May Not Repeat Itself 5. Something´s Not Right 6. Fulfilling the Encore Promise 7. All In The Family 8. Archetypal Appeal 9. The Shell Game Conclusion: The Art of Strategic Reinvention

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"This book is a genuine tour de force through the recent history of American popular culture, exploring many of the hidden - and not so hidden - dimensions of film, TV, and music. Richard Pfefferman´s writing is lively, clear, provocative, and original. ´Strategic Reinvention´ implies an exploration into the myriad creative dynamics linking disparate contributions to these areas of cultural life across time and space - and this is exactly what Pfefferman has done, with superb wit and style. Anyone interested in a critical assessment of popular culture in the United States is strongly advised to read this book." - Carl Boggs, Professor of Social Sciences, National University, USA, co-author of The Hollywood War Machine

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Richard Pfefferman is former Dean of Curriculum at Los Angeles Valley College, USA.

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