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Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio.
Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks.
As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn:

How to write a business news story
How to report business news on television
How to report in a globalized business world
How to get usable information from press conferences and briefings
The basics of macroeconomics, the financial markets, and company-specific financial data
How to dig for facts and get the story
This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it´s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.

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Establishing Good Journalistic Practices

Writing an Effective Business News Article

Writing for the Different Business News Media

Establishing Sources of Information

Enterprise Reporting

Ethics and Change

Making Economic Reporting Relevant

Getting the Best from Press Conferences and Briefings

Television Reporting Skills

Reporting on Business for Television

Newswires and their Role

Getting the Pictures

Writing and Reporting for New Media

Macroeconomics

Globalization and Comparisons with Neighboring Economies

Stock and Bond Markets

Markets for Commodities and Exotic Financial Products

Investigating Company Accounts and Assessing the Board

Privatization

SMEs and the Economy

The Importance of a Census

Current Reporting: The Good, The Bad, and

The Ugly

The Pros Speak

Sample Balance Sheet

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Keith Hayes enjoyed a successful career as a journalist and broadcaster, working at leading news organizations CBC, BBC, CNBC, PBS, and Reuters. He was Head of News at CJOR, a Canadian radio station in Vancouver, before joining BBC news in Northern Ireland. He led a business news unit at Reuters, which involved being bureau chief and London anchor for the American daily coast-to-coast business television programs Morning & Nightly Business Reports, ending his broadcast career at CNBC in London. While at Reuters, he designed and implemented, for The Reuters Foundation, numerous business-news training courses for overseas journalists. He subsequently helped to develop television stations in Russia and Kosovo, while running journalists´ training courses in Hong Kong, India, Poland, Russia, Ukraine, Armenia, Georgia, Bosnia, Lithuania, Latvia, Kosovo, Serbia, Macedonia, Romania, Nigeria, Ethiopia, Jordan, as well as London. He is a partner in First Freedom Distribution, which gathers news video footage for global distribution and is a part time senior lecturer in journalism in London. He has written numerous training manuals for young journalists and reporters working in transitional economies as well as a book on business reporting for television. He is married with a daughter and two grandchildren and is a member of London´s Travellers Club.

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