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During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very interesting example of a company using sport sponsorship programmes to reach its customers. This book aims at evaluating the effectiveness of Emirates´ sport sponsorships regarding their impact on brand awareness and on sales development.

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Fabian Schulte studied European Business Studies (B.Sc.) and Business Management (BA (Hons)) at Aachen University of Applied Sciences, ESC Saint-Etienne and Edinburgh Napier University. In this book he combines his interests in marketing, sport and aviation.

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