---

Strategic positioning and defining a competitive business model in globalized markets is a key challenge for financial service providers. This paper analyses the leverage of an international network as means of differentiation in terms of constructing and sustaining resonating focus value propositions. A corporate banking case study with emphasis on a global distribution setup highlights managerial implications in a qualitative and an empirical context. Regression analysis results underline the notion that due to correlation effects the implementation of internationalization strategies can enhance revenues from both the foreign and the domestic operations.

---

Dipl.-Kfm. Sebastian Pattberg, MBA completed an apprenticeship in banking before earning his Diploma in Business Administration with best graduate award from the Philipps-Universität Marburg. He holds an (Executive) MBA from the European School of Management and Technology Berlin.

---