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Nowadays the development of markets and changes in consumer requirements and preferences are more and more dynamic. Company´s success depends on the fast and adequate reaction to novelties in the environment where they operate. It is important that effective strategic decisions are chosen, that will not only attract client´s attention but will also guarantee that it is retained for a long period of time. Seasonal marketing provides additional possibilities for better company´s positioning on the market.

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Bistra Laleva, MA: Masterstudium der Europäischen Wirtschafts- und Unternehmensführung an der FH des BFI Wien. Tätig im Bereich Event Management.

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