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The Book- Break Through Marketing- Need for Innovative Branding is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifically talks about Hair Care industry and an in depth study is been undertaken in respect of shampoo. This book has been written primarily for and postgraduate students, doctoral students and researchers working in the area Marketing. This book will also help the companies in understanding the medium of information which works for the consumers along with methods that can help them to make their space in the market by acquiring a market share and outshining themselves in respect to other competitors available.

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Dr.Shamsul Haq{MBA(A.M.U),MBA(Risk Management)PhD}is presently working as a Assistant Professor in B.L.S Institute Of Management, Ghaziabad. He has around 12 years of experience in corporate,academics and research.He has been teaching Marketing and Finance subjects.He has more than 30 Research papers and articles published in the Journal of repute.

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