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This book on equity investment culture in India gives good insight in to the subject of equity investment. To-day in times of falling interest rate there is strong case for investment in equity to get better returns. This book will help individuals to get convinced to make investments in equities. This book will also give better clarity and remove negatives from the minds of investors. This book is having a different dimension and focus, mainly on equity culture of investor in India. This book divide into seven chapters Chapter-I deals with the meaning, importance and role of capital market in economic development, Chapter-II deals with the introductory aspects of the study Chapter-III highlights the issues related to primary market and secondary market. The next (IV, V&VI) chapters are devoted for the analysis and interpretation of primary data collected. Chapter-VII provides conclusions of the entire study and recommendations.

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Dr.Malla Purna Suri Ganesh is a associate professor and head of the department,dept.of management studies at sri venkateswara college of engineering and technology- AP India.He is M.Com.,M.B.A.,M.Phil,Ph.D.he is also qualified person in SET(AP) and NET(UGC-India).He is presented more than 30 paper in international and national conferences.

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