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Communicating Traditional Chinese Medicine is an excellent book on how to conduct cross-cultural technical communication. It details all kinds of challenges that a technical communicator or technical translator may encounter in communicating Traditional Chinese Medicine across cultures and offers solutions to these problems. In light of the theories, principles, and solutions the author presents in the book,technical communicators or translators will be able to cope with linguistic, rhetorical, graphical, and cultural problems in the process of communicating any type of technical information across cultures effectively and successfully.

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Pinfan Zhu,Ph.D.in Technical Communication & Rhetoric,has published four translated books and 19 research articles and translated articles in areas of language and technical writing in USA and China. His main research area includes international technical communication and visual rhetoric.He is now an Associate Professor teaching graduates in USA.

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