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The purpose of this study is to demonstrate the necessity and implementation of sustainable development in business. Thereby, the study focuses on the food and beverage industry, and uses the examples of Nestlé SA and Kraft Foods Inc.
First, the literature review builds the theoretical framework of sustainable development. On the basis of secondary data, the drivers for sustainability, the triple bottom line approach, the shareholder theory, the stakeholder theory, and the stakeholder groups are examined. The case study methodology that relies on public company resources is used to analyse, evaluate, and compare the specific industry drivers for sustainability, and the companies´ approaches of sustainable development. To conclude the study, the author draws his conclusions out of the analysis.

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Lars Siegert, LL.B. und B.A. (Hons), schloss sein Studium des Wirtschaftsrechts an der Fachhochschule Osnabrück im Jahre 2010 mit dem akademischen Grad Bachelor of Laws ab. Im Jahr 2011 erwarb der Autor, gefördert im Rahmen des Bachelor Plus des DAAD, den Bachelor of Arts with Honours im Studienprogramm Business Management with Law an der Edinburgh Napier University in Schottland. Im Wintersemester 2011 nahm der Autor das Masterstudium des Management & Business Development an der Leuphana Universität auf. Vor dem voraussichtlichen Masterabschluss im Sommersemester 2013 befindet sich der Autor zum Auslandsstudienaufenthalt an der Wroclaw University of Economics in Polen.
In 2010, Lars Siegert graduated with a bachelor of laws degree in business law from the University of Applied Sciences Osnabrück, in Germany. In 2011, he received a bachelor of arts with honours in business management with law from the Edinburgh Napier University, in Scotland. In the winter term 2011, the author has begun his master studies in management & business development at the Leuphana University, in Germany which he will presumably complete in summer 2013. Currently, the author spends a semester at the Wroclaw University of Economics, in Poland.

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