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Frank Machens

Impact of the concept of shared value (SV) on developing countries (Creating Shared Value)


Bachelor-Arb.
1. Aufl. 2013. 48 p. 220 mm
Verlag/Jahr: BACHELOR + MASTER PUBLISHING 2013
ISBN: 3-9554942-9-2 (3955494292)
Neue ISBN: 978-3-9554942-9-2 (9783955494292)

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First published in the key article The Big Idea: Creating Shared Value by KRAMER and PORTER, the Concept of Creating Shared Value (CSV) describes a new approach in the relation between companies and societal needs. The implementation of this Concept in Developing Countries appears to be particular promising.
This Thesis is giving exact definitions of relevant terms as Developing Country , CSV and the related Concept of Corporate Social Responsibility (CSR). Hereby, CSV itself is getting initially and critically discussed. Following is the fundamental methodical instrument, the Case Studies. Three well-chosen CSV-projects are analysed and their impact on the affected Developing Countries is displayed.
Eventually, the key advantages of CSV in this particular field are highlighted, but also relevant questions concerning the competitiveness of CSV are raised.