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The book presents an interdisciplinary collection of analyses that discuss the impact of market economy on our culture in the post-Berlin Wall era. It contains two parts. The first focuses on the commercialisation of science and education. The second elaborates on the multiple and diverse relation between art and capital.

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Introduction. (Don´t) Put Your Money Where Your Mouth Is. R. Vanderbeeken.- Single Step Guide To Success - Day Planning, H. Bunting.- Part I. Science for sale. - The Inseparability of Science and Values, J. Dupré,- The Humanities Under Fire? R. Pinxten.- What Is There Beyond Mertonian and Dollar Green Science? Exploring the Contours of Epistemic Democracy, J. Van Bouwel.- Enclosing the Academic Commons _ Increasing Knowledge Transfer or Eroding Academic Values? S. Sterckx.- (E)valuating Words. Money and Gain in the Therapeutic Economy, D. Nobus, Copyright: a Curse or a Blessing? E. Werkers.- Part II. Buy Buy Art. - The Fetish Character of the Work of Art and its Secret, F. vande Veire.- Salvador Dalí´s Dream of Venus at the 1939 World´s Fair: Capitalist Funhouse or Surrealist Landmark? C. Stalpaert.- How to sell a boring action hero? An analysis of the success of the Bourne films within the context of Corporate Hollywood, I. vanhee.- Saturn and His Children. The Crying of Potential Estate: A Case Study of the Art Market as Metaphor and Practice, K. Gregos.- The Work of Art in the Age of Meta-Capital, C. Bruno.- Play Money: How to Handcraft an Achingly Self-Referential Virtual Commodity Fetish Object (For Fun and Profit!), J. Dibbell

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