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Former banker Philippe Espinasse, offers advice for the interview, selection and appointment of lead banks, as well as for the execution of an IPO. The book includes case studies from around the world and explains negotiation techniques through which issuers can save considerable time, effort and costs, and also limit their potential liabilities.

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PART I: ASSESSING CANDIDATE BANKS 1. The Paradigm Shift: The Negotiating Advantage 2. Using an Independent Adviser or Consultant 3. How an Adviser / Consultant Can Best Add Value 4. The Beauty Parade 5. The Invitation Email 6. The Confidentiality Agreement 7. Length of the Request for Proposal (RFP) and Weightings PART II: THE RFP 1. Market Conditions 2. Market Positioning 3. Valuation 4. Execution Considerations and Team 5. Marketing Considerations 6. Fees and Expenses 7. Credentials and Other Considerations 8. Checklists 9. Information on the Issuer PART III: INTERVIEWING INVESTMENT BANKS 1. Interviewing Research Analysts 2. Drawing up a Shortlist 3. Obtaining Financing 4. Format of Oral Presentations 5. Dealing with Further Marketing Efforts PART IV: FORMALLY APPOINTING LEAD BANKS 1. How Many Lead Banks? 2. Selecting Investment Banks 3. Communicating Declines 4. Managing Leaks 5. The Engagement Letter(s) 6. Customary Principles for Placement Agreements 7. The Kick-Off Meeting 8. After the Kick-Off Meeting Conclusion

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Philippe Espinasse spent more than 19 years working as a senior investment banker, including as a Managing Director, Head of Equity Corporate Finance and Head of Equity Capital Markets. Throughout his banking career, he has successfully completed more than 140 corporate finance transactions and has marketed to issuers, and / or executed, capital markets offerings across some 30 jurisdictions. He lives in Hong Kong, where he now writes and works as an independent consultant. He is also Honorary Lecturer at the Faculty of Law of the University of Hong Kong (Department of Professional Legal Education).

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