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Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

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1. Introduction: 1. The Seven Deadly Sins: 1.1. Pointless Purposes 1.2. Hopeless Vision 1.3. Miscommunication 1.4. Disengagement 1.5. Ineffectual Leadership 1.6. Stifled Creativity 1.7. Tolerance of Mediocrity 2. ´Bridging´: 2.1. A New Model for Strategic Innovation & Entrepreneurship 2.2. Lessons from the Edge 2.3. The ´Seven Chakras´ of Entrepreneurial Flow 2.4. Engaging Diversity & Creative Conflict 2.5. Building Vital Innovation Relationships 2.6. Engaging Left and Right Brains: Entrepreneurial Psychotherapy 2.7. The Model Explained: Formulation & Implementation of Success Strategies 3. Case Studies: 3.1. The Internet´s Birth and Evolution 3.2. The Rise and Fall of Nortel Networks 3.3. The MIT Innovation Lab 3.4. Public Sector Attempts at Innovation in Health & Wellbeing 3.5. Oracle Corporation´s Social Responsibility Initiatives 3.6. Google´s Innovative Culture 3.7. 3M´s Innovation Leadership 4. Prescriptions: 4.1. Inspiring Entrepreneurship & Intrapreneurship 4.2. Starting an Enterprise 4.3. Revitalizing an Enterprise 4.4. Improving Customer Service 4.5. Marketing Mixology 4.6. Creating an Innovation Culture Strategies for Success

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Dr Dave Richards is a globally recognized thought and practice leader on the intersection of ´hard stuff´ like strategy, innovation and leadership, and ´soft stuff´, like people, psychology, culture, communication and engagement. An experienced and highly successful serial entrepreneur, innovator and master strategist, he is an honorary visiting Fellow with the Faculty of Management, Cass Business School, City University, London - cofounder and honorary lifetime member of the Massachusetts Institute of Technology Innovation Lab - Fellow of the Institute of Directors - Fellow of the Royal Society for the Encouragement of the Arts, Manufactures & Commerce - Director with the West Hants Club and Dr Dave Innovation Ltd - Partner of the FutureWork Forum - inspirational speaker, author, and adviser to various business and government leaders.

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