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The first study to examine psychological warfare in the context of the Arab-Israeli conflict, this book presents a rational analysis of the Arab and Israeli struggles to gain the world´s sympathy and support, tracing these struggles from the British Mandate to the more recent HAMAS abduction of IDF soldier Gilad Shalit.

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1. Psychological Warfare Theory 2. Principles of Psychological Warfare Management 3. Psychological Warfare against the British in Prestate Israel (the Yishuv) 4. Psychological Warfare in the Arab-Israeli Wars (1948-1982) 5. The War between Israel and Hezbollah in Southern Lebanon (1985-2000) 6. The Arab-Israeli Conflict and the First Intifada (1948-1989) 7. Applying Psywar Themes in the Intifada 8. The Palestinian Information Mechanism 9. The Israeli Information Mechanism 10. Planning Psywar, Defining its Goals 11. The Second Intifada 12. Psychological Warfare in Operation "Cast Lead 13. The Mavi Marmara Affair Epilogue Conclusions

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Ron Schleifer is Senior Lecturer at the School of Communications, Ariel University Center (AUC), Israel.

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