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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options.
Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider.
This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM.
The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com.

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Chapter 1: Introduction to DAM

Chapter 2: When it´s Time for a DAM: Identifying a Need

Chapter 3: Choosing the Right DAM Solution

Chapter 4: Where Your DAM Lives

Chapter 5: Staffing for a DAM

Chapter 6: Assets to Manage - You Can´t Drink the Ocean

Chapter 7: Creating and Accessing Assets

Chapter 8: Finding Assets

Chapter 9: Describing and Searching Mass Sets

Chapter 10: Big Data and Bigger Control Issues

Chapter 11: Building Successful Workflows

Chapter 12: Moving Assets into a New System

Chapter 13: Brand and Rights Management

Chapter 14: DAM is the Future of Work

Chapter 15: Glossary of Terms

Chapter 16: Appendix

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Elizabeth Ferguson Keathley is an information scientist with over a decade of experience in digital asset management. Currently she serves as chair of the education committee for the DAM Foundation, where she also oversees the online certification program for digital asset managers. She earned her MS in Archives Management from Simmons College in 2002, and in addition to contributing to CMS Wire and Circulating Ideas, Elizabeth helps organize and podcast the Atlanta DAM meetup group.

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