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Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the public´s willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research from a number of disciplines has pointed to ways in which the public´s trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.

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Trust and Donating Money.- Understanding your Donor´s Trust in your Charity.- Improving Charity Efficiency and Accountability in Order to Develop a foundation to Build transactional Trust.- Communication: Delivering Information to Donors.- Dealing with Trust Violation Events.- Summary and Conclusions.

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Christopher D. B. Burt is an Associate Professor of Industrial and Organizational Psychology at the University of Canterbury, New Zealand. His research focuses on trust, including the relationship between trust and donating, trust employee safety, developing safety-specific trust in new recruits and the influence of trust on voicing behavior. He has published over 70 journal papers.

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