Promotion unveils the most creative and unconventional promotion strategies with perfect design execution from all over the world. The stories behind each visual message offer insight into what make these designs so successful. Featured projects focus on the influence and impact of the visual message.Promotion unveils the most creative and unconventional promotion strategies with perfect design execution from all over the world. The book searches out the ´great stories´ behind each visual message, wondering how and why they influence and inspire the world. Featured projects focus on the influence and impact of each visual message through their individual strategic approaches.