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Literally meaning cute, kawaii embraces various elements of Japanese visual culture that reflect this aesthetic. While not a new phenomenon, its prevalence continues to grow, gathering new fans and admirers of all ages and influencing contemporary art and popular culture around the globe. Kawaii Design collects the work of approximately 30 young artists and designers as they each bring their own unique voice to an interpretation of the concept both in text and in form. From graphic to product design, illustration, toys and installation art - the manifestations are endless. Join the movement!

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