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In today s world, several multinational organizations focus on employee engagement as one of their key objectives. While organizations invest a lot on engagement measurement and set global strategies to achieve higher levels of engagement, several executives challenge the effectiveness of the measurement tools and question if global strategies succeed in addressing the local engagement needs. What is employee engagement all about? Are global solutions credible enough to be applied in the Middle East? Are universal solutions possible? And are solutions time-proof ? Why do HR and Business leaders just follow the status quo when dealing with employee engagement? Why do leaders just simply buy off-the-shelf engagement surveys without asking themselves if the results will be valid? Is it worth the investment? This book combines the academic work as well as practitioners´ experience and presents a solution to HR and business strategists on how to globalize engagement, while maintaining local sense.

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Dr. Tamer is an Assistant Professor for business administration and human resources at the British University in Dubai. Before joining the academic world, he was the regional head of HR teams across 74 countries across the world.He has extensive research in the field of employee engagement focusing on turning academic work to practical solutions.

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