---

This book analyzes the interrelation among the attitude towards corporate social responsibility, socially responsible behavior and their overall effectiveness of implementation keeping in mind that a positive attitude of the executive may definitely tend to a good socially responsible behavior and the both result in achievement of the firm s success effectively. This book presents a better understanding concerning the attitude of the executives towards corporate social responsibility in Indian industry. Further, the socially responsible behavior and its influence on the overall effectiveness are also studied.

---

Ph.D in Management Studies, Acharya Nagarjuna University. M.B.A. Dr.B.R.Ambedkar Open University, HyderabadM.Sc.(Environmental Science) Gold medalist, Dr.B.R.Ambedkar Open University,LL.M. (Constitutional and Administrative Law)Published 15 International Journal articlesPresented 4 International seminar papers.

---