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This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.

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Dr. Riteshkumar Dalwadi is an alumni of IIM-A, holds a Ph.D. in management, an MBA in Marketing with first class. Currently he is a professor at The Business School, Humber College,Toronto,Canada. His professional portfolio includes teaching, research, corporate training & business consulting.

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