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Organizational Communication has evolved from simple instruction to an intricate mix of human interaction and technology. Very little literature connects the impact of organizations and the social climate on our lives and communication practices. The rhetorical progression of an organization cannot be disconnected from the social issues of the time. The organization that thrives remains true to their founding values and address the needs of the society. The analysis includes a case study that illustrates an organization that has survived the changing social climate. Organizational communication will continue to evolve in our ever changing global society.

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Linda Coleman,Ph.D.: Studied Communication and Business at Duquesne University. Dr. Coleman was the Program Manager for the Center for Corporate and Executive Education, Pittsburgh,PA.She has taught at several universities and facilitates at local community colleges.She has presented research papers in communciation at conferences, and consults.

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