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Franchising is an increasingly popular business expansion strategy which has revolutionised the distribution of goods and services in virtually all industry sectors in most countries. The late development of franchising in Vietnam has been the result of the late development of the economic and legal system necessary to support it. The Doi Moi reforms in 1986 introduced a market economy which is a necessary prerequisite for the development of franchising - but the development of the franchise sector was constrained by the lack of a clear legal framework. As part of its extensive law modernisation process preparatory to WTO accession in January 2007 Vietnam introduced a dedicated franchise law which provided the legal infrastructure for the orderly development of its franchise sector. This book analyses Vietnam´s social, cultural, commercial, economic and legal factors which play an important role in the adoption of franchising. It addresses franchising development, especially the experience of four leading and pioneer franchisors, in Vietnam. This book also provides strategies to bridge the gap between Vietnamese franchise practice and franchising best practice.

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Binh is currently Chair of Discipline of Law on International Dispute Settlement at Hanoi Law University, and holds a PhD in Law from the University of New South Wales (Australia). He has also worked as a legal expert for various assistance projects of foreign countries for Vietnam, and as a special adviser to several Vietnam law firms.

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