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This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Tamilnadu, India. The book helps the readers to think about marketing strategies. Based on the findings of the study certain recommendations were proposed in the end to bridge the gap between the manufacturers, retailers and customers.

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Dr. Nithya, an acclaimed academician has been into teaching and research for more than a decade. She has been named as a distinguished alumnus from the institution she bloomed. With numerous book chapters, articles and research papers to her credit, she holds a PHD in marketing management.

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