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Search engines are the most preferred partner of a techie these days. This book is all about the working of a typical search engine. The key ideas about indexing, retrieval, crawlers & search engine optimization has been discussed in details with supporting case studies. Additionally the techniques of optimizing a website has also been discussed which can be a really helpful for a business house as well as the techies working on web technologies in the field of search engine optimization to boost up the clients business.

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Vinit Kumar Gunjan is an Assistant Professor at AITS, Rajampet India. He also serves as the Secretary of IEEE Computer Society of Hyderabad Chapter. He has worked with Tata Consultancy Services and Sharda University prior to AITS. He is member of several IEEE Societies, ACM,ACCS, IE and others. He has several National and International Publication.

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