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The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists´ perception and looks at the effects which can be achieved by advertising.

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Simone Mayer, Bachelor of Arts in Business, graduated in Health Management in Tourism (Bad Gleichenberg, Austria) , Master in Tourism and Leisure Management (Krems, Austria)

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